If you got an email from a co-worker or colleague about this and you’re thinking “what the hell is Leadline?”— you've come to the right place!

Leadline is a software platform that makes your hiring teams more strategic and efficient.

Recruiting teams often struggle with one of two problems - they’re either backlogged in a pile of applicants they have to sift through, or they don’t have enough applicants at all. Leadline addresses both of these problems.

Think of it as a Candidate Relationship Manager (CRM), but for your company’s recruiting efforts. Let us explain;

With most 3rd party job boards (such as Indeed), you are paying to receive candidate profiles or resumes that are being solicited by other companies. Read that again. This is important, because this creates a competitive marketplace where your hiring process has to be efficient, or you lose candidates.

As an example; less than 24 hours after someone applies to one of your jobs on Indeed, that individual’s daily Recommended Jobs email might include your competitor’s jobs—with possibly higher salary rates, employer reviews, or better employer branding. So how do you compete in this competitive environment? This is where Leadline comes in.

Resource: Explainer guide

Check out our explainer guide on how Leadline helps organize your applicant flow from Indeed.

Product Summary

Leadline is a software platform that expands your team’s recruiting capabilities, while retaining a standard interface with your corporate Applicant Tracking System (ATS). The platform uses a lead-generation approach to hiring so teams can build a private database of pre-qualified candidates in a CRM-fashion.

These leads (hence, “Leadline”), are easily accessible to different members on your hiring team based on their permissions. When searching for candidates, your colleagues can pull basic lead information from Leadline directly into your company’s Applicant Tracking System (ATS). That way, your HR team can keep offer-letter, onboarding, and employment-related processes (i.e. “paperwork”) centralized in that corporate system.

How does Leadline do that?

Your company is provisioned its own lightweight candidate database tool that is simple to manage. Candidates can join your database by filling-out application forms that gather some basic job-specific information like, resume, working preferences, scheduling preferences, and anything else you want to collect to speed up your decision making process.

Unlike your company’s 45-minute create an account, give us your address and references information, then regurgitate your resume and then you’ll hear back from us in two weeks process, Leadline applications are brief 3-5 minute experiences that can be accessed simply by clicking on a link—links which Leadline generates for you, and inserts them programmatically behind the ‘Apply Now’ buttons on job boards, career site links, etc.

< add simple workflow of ‘Apply Now’ buttons —> Leadline experience >

Why the Leadline application experience?

If starting your application process is easier & shorter, naturally you will receive more candidates.

However, there is another hidden benefit in the 3-5 minute process:

If starting your application process is longer than one-click, you can more easily identify the high-quality people who want to work for you, and highlight these individuals against those people that are just hopelessly applying to jobs just to find a job.

Individuals who ghost you, don’t remember applying to the job, or are just plain spam applications create “hay” in your system, making it harder to find the qualified candidates (i.e. the “needles”). Leadline acts like a magnet to help you more quickly identify the best candidates in your database in real-time, as they apply to open positions.

The data that you collect in the Leadline application process is important for matching a candidate with a job they are less likely to turnover from; because if you can get to know their job preferences, when they prefer to work, what their interests are, their voice is being heard before anyone goes through the trouble of formal paperwork and contracts.

The other secret ingredient of matching a candidate with the right job is making sure the employer shows timely updates about where they sit in the application process. This, when done correctly, strengthens your employer brand.

In a world where candidates get job recommendations daily - your response to an application needs to take hours/days, not weeks/months. With Leadline, your recruiting team gets a text-enabled number and e-mail address to send timely messages to candidates when their application status changes. Leadline also syncs to your work calendars, and can act as an interview booking and coordinating assistant to speed up the interview process.

By curating your own in-house database (sometimes called a “Talent Community”), you can fill open roles quicker, reduce your long-term hiring costs, and build a better employer brand while you’re doing it.

How does using Leadline reduce your long-term hiring costs?

Along the way, Leadline tracks how candidates got into your database—did they click Apply Now on an Indeed job post, or was it that Instagram link the team posted a story about other day? Or maybe they came from your Careers page on your website, which you are investing heavily in to make sure is SEO-optimized and reflects a great employer brand…or perhaps the candidate came from a referral. This data, measured in real-time, is how you better maximize the use of your budget while simultaneously reducing wasted time spent on those things that seem great, but are really leading to a dead-end.

Now that you understand why Leadline will benefit your company’s recruiting practices, move on to the next section to learn more about the platform features.