How to customize an Application Form

Every job naturally has its own unique requirements. To be a good bus driver requires a different set of skills than a teacher, or a nurse, or an administrator or a software developer. And yet, employers commonly employ a “one-size-fits-all” application for all their jobs. This practice is simply not conducive for efficient recruiting. With Leadline, we solve this problem.

Every position in Leadline has its own unique Application Form which can be customized by users who are authorized to manage it. With this approach, hiring teams can get exactly what they are looking for to make faster decisions. For example, you would probably ask the Bus Driver to provide proof of a valid CDL and a teacher for proof of valid teaching license; Leadline helps you gather this type of information during the apply process.

Each position in Leadline by default has 1 question: a resume upload request. As the “baseline” for an easy apply experience, this is obviously setup such that the candidate needs to provide the least amount of effort to apply to the job. However, you can add a handful of job-specific questions to each application while still keeping the overall application process to under 5 minutes. Leadline supports a variety of question types:

1. Free text

2. Single-choice

3. Multiple-choice (i.e. “select all that apply”)

4. Range (answer is between two values)

5. Date-selection

6. File upload (document, or photo)

7. Video upload (a short selfie-video where the candidate can give you their elevator pitch)

You can also set questions as mandatory or optional, which is sometimes referred to as a “deal-breaker” question.

Match Scoring & Preferred Answer Configurations

Currently, Leadline does not match score based on traditional resume-parsing and keyword-matching. There is a lot of debate in the industry about this practice, and Leadline differentiates itself by taking a different holistic approach: instead of letting AI pre-determine the outcome, we let humans (i.e. hiring managers) pre-determine the outcome.

Matching in Leadline is driven by two variables:

1. Application completeness. Simply put, it is easier to move someone through the hiring process quicker if they give you the information you are looking for.

2. Preferred responses. Candidates who can prove they meet the requirements as requested by the hiring team are more likely to stay at the job and less-likely to turnover.

Preferred responses are highly sought-after responses among a group of candidates. For example, you might ask candidates applying to a nursing position about what their preferred working schedules are using a multiple choice question with two options - days and overnights. If your current employee base struggles to fill overnight shifts, you would obviously want to find a candidate who is willing to work overnights, because they are less likely to turnover from that role after being hired. In Leadline, you can set  ‘overnights’ as a preferred answer choice, and respondents who provide that answer choice will be scored higher than the individual who says “days”.

Even if candidates don’t provide a preferred answer choice, they are still given a score. The person who responds with ‘days’ is still of potential value to you - certainly more than the person who completely skips the question altogether. Leadline also factors in things like partial-matches with regards to preferred responses, helping you quantify “quality” a little bit quicker, and specific to your organization.